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Youths besiege
Ecobank branches to register for entrepreneur TV series
Ecobank branches nationwide
are experiencing huge patronage from prospective participants in the
reality TV Series—The Entrepreneur. Unveiled a fortnight ago, The
Entrepreneur is a TV series designed to give Nigerians with small
businesses or business ideas the chance to grow such businesses
through free funding. The program will offer at least 60 people the
opportunity of accessing up to N1million by convincing a panel of
four with their ideas.
Feeler from the bank suggests that the hope of being one of the
winners of the price money coupled with the excitement of
participating in the reality TV show could be responsible for the
rush.
Responding to media questions, the bank’s Head of Corporate Affairs
and Communications, Mrs. Yemi Wilde-Halim also suggest that the fact
that several winners are likely to emerge could also be attributable
for the rush. According to her, the reality show sponsored by the
bank in association with Vitamalt is design in such a way to have
most of the selected participants’ as winners, in as much as they
have convincing business idea. This she said is unlike other reality
shows that encourage the “winner takes all” phenomenon.
Mrs. Wilde-Halim explained that, the Growing Business Foundation (GBF)
and the Small and Medium Enterprises Development Agency (SMEDAN)
were brought into the process to ensure that only people with doable
business ideas are selected at the auditioning stage.
The Entrepreneur TV series packaged by Inspire Media Production
Company is a platform designed to invest in innovative social
enterprise that will help all the micro entrepreneurs to achieve a
positive impact, empowering small businesses and alleviating
poverty.
According to Goke Dokun, Executive Director of Inspire Media,
candidates selected at the auditioning stage will have to face a
panel which consists of 4 people namely the Chairman, The Adviser,
The Banker and The Business Angel. The panel will scrutinize each
candidate’s idea, for relevance and content. The auditioning will be
held in Kano , Aba and Lagos .
Ecobank Nig Plc, the Pan African Bank which has in the last few
years has been known for supporting youth development initiatives,
like the Idols musical talent hunt show, is the main sponsor of the
series, while Vitamalt Plc, the world’s favorite malt drink is the
co-sponsors.
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