Oando Rewards Customers

By CHIKA IZUORA,
Wednesday, October 5, 2005.

OANDO PLC, the leading integrated energy service company in Nigeria, has organized 12-week retail promo which will run between September 26 and December 17th, 2005 to reward its loyal customers.

The primary objective of the nationwide promo is to build customer loyalty through repeat purchase. With this, the company plans to surpass its competitors by capturing significant market share in the downstream oil sector and ultimately generating more sales.

This retail promo, which is based on a reward system driven by additional product volume will enable loyal customers qualify for instant win gift items, monthly bumper raffle draws and the mega raffle draw, scheduled to take place on the 20th of December 2005.

The promo is speci ficall y targeted at commercia1 motorcycle/tricycle riders (Okada and Keke Marwa/NAPEP riders) and commercial car/bus drivers (taxi and danfo) ,and is desianed to run such that:

All customers that visit participating Oando stations during the promo period and register will win instant prizes.
Qualified customers who buy up to the required quantity of fuel and lubricants will participate in the monthly draws to win prizes ranging from brand new motorcycles to televisions, generators, bags of rice, radios, T-shirts as well as lots of consolation prizes.

At the end of the promo period, qualified customers will participate in the mega draw to win lots of prizes including brand new “Keke NAPEPs”  Aside from the monthly and mega draws, there will be several opportunities for customers to win prizes at lucky dips at all the participating retail outlets.

Details of the promo are being communicated through radio jingles, posters and handbills made available nationwide. According to the company Retail Field Manger, Mr. Michael Oshad “This promo exercise has been designed by Oando to primarily show its appreciation to all its loyal customers for their continuous patronage of Oando’ s products. We will not relent in offering superior service at all our retail stations and invite all commercial operators to participate and enjoy what Oando has to offer.